My branding project for the spring wound up being DB's Cheesesteaks, Hoagies, & More. The new eatery in Charleston's Avondale neighborhood was the return of a beloved local restauranteur who had owned an award-winning steak shop previously in the metro area.

To date, this has been the most visually bare bones branding I've created, and I have to admit it took a lot of restraint to not go overboard. The client wanted simplicity and boldness—I hope that's what I created—with a dash of memorable of course.

The brand wouldn't be complete without a newspaper advertising campaign