DB's Cheesesteaks Brand Design

My branding project for the spring wound up being DB's Cheesesteaks, Hoagies, & More. The new eatery in Charleston's Avondale neighborhood was the return of a beloved local restauranteur who had owned an award-winning steak shop previously in the metro area.

To date, this has been the most visually bare bones branding I've created, and I have to admit it took a lot of restraint to not go overboard. The client wanted simplicity and boldness—I hope that's what I created—with a dash of memorable of course.

The brand wouldn't be complete without a newspaper advertising campaign

Charleston Burger Week No. 2

I really made myself hungry with this one

Sometimes I impress even myself. Of course, bragging rights is part of the reason for this blog—what, good business sense and all—and so I present the poster and ad art for the 2016 Charleston Burger Week event campaign.

This took me about two days of Photoshopping, it's composited from a couple different stock images, and a little from scratch. The patty is derived from a shot of a standard round patty. All in all, I think it turned out pretty well.